This project focuses on encouraging consumers to use garments for longer and buy fewer new clothes. The fast fashion industry created a model based on short-term trends and disposable clothing. One of the reasons why we buy new fast-fashion clothing is because It is a cheap and easy way to add novelty to our wardrobe. An average EU citizen typically wears only a fifth of their wardrobe and wears a garment only 7 times before disposing of it. How do diversify our wardrobe without buying more clothes that we don’t need?

Crystal Couture Is a DIY kit for growing Alum crystals on your clothing. The kit is made to temporarily upcycle and individualize garments, focusing on special occasions clothing that is usually the first to be discarded. Alum crystals grow on a textile submerged in a salt solution and are not harmful to us or the environment. Because of their solubility crystals can be washed off and re-applied without permanently changing the garment.